Welcome to APEX, an AI-powered solutions architect assistant built by Tap Innovations LLC ("Tap Innovations," "we," "us," or "our"). These Terms of Service ("Terms") govern your access to and use of the APEX platform, including all features, tools, integrations, and services provided through chatwithapex.com and any related domains.
By accessing or using APEX, you ("Customer," "Partner," or "you") agree to these Terms. If you’re agreeing on behalf of a company or organization, you represent that you have the authority to bind that entity.
We built APEX because we believe technology should work for people — not against them. Before we get into the legal fine print, we want to be direct about who we are and what we stand for. This section is not legal boilerplate. It’s a plain-language commitment we make to every customer who trusts us with their business.
✦ Your data is yours. Full stop.
We do not own your data. We do not claim any rights to your data. Your business information, customer details, deal information, conversation history, and any content you generate or input into APEX belongs to you — and only you.
✦ We will never sell your data.
We will never sell, rent, trade, license, or otherwise monetize your data to any third party — ever. Full stop. No exceptions. This is not the kind of company we are.
✦ We will never read your conversations.
Your conversations with APEX — including your customer discussions, deal strategies, architecture recommendations, and business planning — are private. Our team does not access, read, review, or monitor the content of your conversations. Period.
✦ We will never share your customer information.
Any information you share about your customers, prospects, deals, or internal operations stays within your account. We do not share it with other APEX customers, AWS, or any other third party.
✦ We will never look at your deal data.
Your pipeline, your opportunities, your proposals — that’s your competitive advantage. We have zero interest in it and zero access to it beyond what’s technically necessary to operate the platform on your behalf.
✦ We use data minimally and for one purpose only.
We collect only what we need to operate and improve the APEX platform. We use it to make APEX work for you — nothing else. If we ever change this, we’ll tell you clearly and in advance, and you’ll have the right to opt out or cancel.
♦ We will never use your data to train AI models.
Your data will never be used to train, fine-tune, or improve any AI or machine learning model — including APEX itself. Not ours. Not our AI providers’. Not anyone’s. The conversations you have, the architectures you design, the deals you work on — none of it feeds back into a model that could benefit our other customers or competitors. Your business intelligence stays yours.
We back this up at the infrastructure level. Tap Innovations has explicitly opted out of all data-sharing and model training programs offered by our underlying AI model providers, including Anthropic, AWS Bedrock, Microsoft Azure AI, Google Cloud Vertex AI, and OpenAI. We do not participate in any program — voluntary or otherwise — that would allow a model provider to use your interactions, inputs, or outputs for any training, evaluation, or improvement purpose whatsoever. This opt-out is not a checkbox we toggled and forgot about. It is a contractual and operational commitment baked into how we run this platform, and we hold every provider we work with to the same standard.
Now that you know who we are, here are the formal terms that govern our relationship.
APEX is a Software-as-a-Service (SaaS) platform that provides AI-powered cloud architecture guidance, multi-cloud partner tools, and solutions architect assistance. APEX is designed for Managed Service Providers (MSPs), Value Added Resellers (VARs), and other technology partners and businesses working with AWS, Microsoft Azure, and Google Cloud solutions.
APEX is provided by Tap Innovations LLC, a Florida limited liability company. By using APEX, you are entering into a binding agreement with Tap Innovations LLC.
To use APEX, you must create an account and provide accurate, complete information. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.
Your subscription allows access for the number of users specified in your order. You may not share login credentials between users or allow access beyond your licensed user count. Each named user must be an employee or authorized contractor of your organization.
You are responsible for notifying us immediately at support@discovertap.com if you suspect any unauthorized access to your account. We are not liable for any loss or damage arising from unauthorized access resulting from your failure to protect your credentials.
APEX is offered on a subscription basis, billed monthly or annually as specified at the time of purchase. Your subscription begins on the date your account is activated and renews automatically unless cancelled.
Subscription fees are displayed at the time of purchase and in your account settings. We reserve the right to change pricing with 30 days’ written notice. Price changes will not apply to your current billing period.
Payments are processed through Stripe, Inc. or a supported cloud marketplace (including AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Marketplace), depending on your purchasing method. By providing payment information, you authorize us to charge the applicable fees to your payment method on a recurring basis. All fees are in US dollars and are non-refundable except as expressly stated in these Terms.
You are responsible for any applicable taxes associated with your use of APEX, excluding taxes on our net income. If we are required to collect taxes on your behalf, those will be added to your invoice.
If payment fails, we will notify you and attempt to collect payment. Accounts more than 7 days past due may be suspended. Accounts more than 30 days past due may be terminated. Suspended accounts can be reactivated upon payment of all outstanding balances.
If you purchase APEX through a cloud marketplace (AWS Marketplace, Microsoft Azure Marketplace, or Google Cloud Marketplace), your purchase is also subject to that marketplace’s terms. In the event of any conflict between these Terms and the applicable marketplace terms, the marketplace terms will govern with respect to the purchasing transaction only.
All data you submit, upload, or generate within APEX ("Customer Data") remains your property. Tap Innovations claims no ownership rights over your Customer Data. Nothing in these Terms transfers any intellectual property rights in your Customer Data to us.
You grant Tap Innovations a limited, non-exclusive, royalty-free license to process your Customer Data solely for the purpose of providing the APEX service to you. This license ends when you terminate your account, at which point your data will be deleted in accordance with our data retention policy.
We will not share, disclose, sell, or otherwise transfer your Customer Data to any third party, except:
Any service providers we use to operate APEX are bound by data processing agreements that prohibit them from using your data for any purpose other than providing services to us.
Tap Innovations personnel do not access the content of your conversations with APEX. Conversation data is processed by AI systems to generate responses on your behalf. We do not review, analyze, or use conversation content for any purpose other than providing you with APEX functionality.
We implement industry-standard security measures to protect your Customer Data, including encryption in transit and at rest, access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Upon termination of your account, you may request a copy of your Customer Data within 30 days. After that 30-day period, your data will be permanently deleted from our systems. We retain certain account and billing records as required by law.
APEX, including all software, algorithms, AI models, interfaces, designs, documentation, processes, and methodologies, is the exclusive intellectual property of Tap Innovations LLC. All rights, title, and interest in and to APEX are and will remain with Tap Innovations.
Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable license to access and use APEX during your subscription period solely for your internal business purposes. Distributor and reseller customers who have executed a Distributor Addendum with Tap Innovations are granted additional rights as specified therein, including the right to provision access for Downstream Partners.
You may not:
If you provide suggestions, ideas, or feedback about APEX, you grant us a perpetual, irrevocable, royalty-free license to use that feedback in any way we see fit, including to improve APEX. We will not identify you as the source of any feedback without your permission.
You retain all intellectual property rights in content you create using APEX, including architecture recommendations, proposals, and documents generated with APEX assistance. We do not claim ownership of output generated on your behalf.
You agree to use APEX only for lawful purposes and in accordance with these Terms. You may not use APEX to:
Each party may have access to confidential information of the other party. Both parties agree to: (a) keep the other party’s confidential information strictly confidential; (b) use confidential information only as necessary to perform under these Terms; and (c) not disclose confidential information to third parties without prior written consent, except as required by law.
For the avoidance of doubt, your Customer Data is your confidential information, and we treat it accordingly. Our pricing, technical implementations, AI model architecture, and business processes are our confidential information.
APEX IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, TAP INNOVATIONS DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
We do not warrant that APEX will be uninterrupted, error-free, or completely secure. AI-generated recommendations, architectures, and outputs from APEX are provided for informational and decision-support purposes only and should be reviewed by qualified professionals before implementation. You are responsible for all decisions you make based on APEX output.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL TAP INNOVATIONS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, BUSINESS, OR GOODWILL, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF APEX.
OUR TOTAL CUMULATIVE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF APEX WILL NOT EXCEED THE GREATER OF: (A) THE TOTAL FEES YOU PAID TO US IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) $100 USD.
Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.
You agree to indemnify, defend, and hold harmless Tap Innovations LLC and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, costs, or expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of APEX in violation of these Terms; (b) your Customer Data; or (c) your violation of any applicable law or third-party rights.
These Terms begin when you create an account and continue until terminated as described here.
You may cancel your subscription at any time through your account settings or by contacting us at support@discovertap.com. Cancellation takes effect at the end of your current billing period.
We may suspend or terminate your access to APEX immediately if: (a) you breach these Terms and fail to cure the breach within 10 days of written notice; (b) you fail to pay fees when due; or (c) we reasonably believe continued access poses a security or legal risk.
Upon termination, your license to use APEX ends immediately. Sections 5, 6, 8, 9, 10, 11, and 14 survive termination.
We may update these Terms from time to time. If we make material changes, we will notify you by email or through APEX at least 30 days before the changes take effect. Your continued use of APEX after the effective date of the changes constitutes your acceptance of the updated Terms.
If you do not agree to the updated Terms, you may cancel your subscription before the effective date. We will provide a prorated refund for any prepaid subscription period.
These Terms are governed by the laws of the State of Florida, without regard to its conflict of law provisions. Any disputes arising under these Terms will be subject to the exclusive jurisdiction of the courts located in Orange County, Florida.
Before filing any legal claim, both parties agree to attempt to resolve the dispute informally by contacting the other party in writing and attempting in good faith to negotiate a resolution within 30 days.
These Terms, together with any order forms, addenda, or policies incorporated by reference, constitute the entire agreement between you and Tap Innovations with respect to APEX and supersede all prior agreements and understandings.
Our failure to enforce any provision of these Terms is not a waiver of that provision. If any provision is found to be unenforceable, the remaining provisions remain in full force and effect.
You may not assign these Terms or your rights under them without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of our assets.
Neither party will be liable for any failure or delay in performance due to causes beyond their reasonable control, including acts of God, natural disasters, pandemics, government actions, or internet service disruptions.
Nothing in these Terms limits either party’s right to seek injunctive or equitable relief for breach of confidentiality or intellectual property obligations.
Certain customers — such as distributors, master resellers, and channel aggregators — may wish to provision APEX access for their downstream partners or reseller customers (“Downstream Partners”). This use case is not covered by these standard Terms and requires execution of a separate Distributor and Reseller Addendum (the “Distributor Addendum”) with Tap Innovations prior to provisioning any Downstream Partner access.
The Distributor Addendum governs the rights and obligations specific to distributor accounts, including Downstream Partner provisioning, sublicensing rights, billing and fee flow, data isolation between partner accounts, and liability allocation. In the event of any conflict between these Terms and the Distributor Addendum, the Distributor Addendum controls with respect to distributor-specific provisions.
To inquire about distributor or reseller arrangements, contact us at partners@discovertap.com.
If you have questions about these Terms, please contact us:
Tap Innovations LLC
Email: legal@discovertap.com
Website: www.discovertap.com
Apopka, Florida, United States